Online Marketing for Solo Practitioners and Small Law Firms
February 2014
Online Marketing for Solo Practitioners and Small Law Firms
In Partnership with the Colorado Bar Association Solo/Small Firm Section
Program Description
Martha Cusick Eddy and Phil Nugent demystify online marketing, business development and public relations for lawyers. They review the impacts and benefits of digital marketing for small law firms, how lawyers can take a strategic approach to digital marketing, and how you and your firm can prioritize social media and Web 2.0 initiatives for maximum return on investment (ROI). Martha and Phil also demonstrate how lawyers in smaller organizations - even solo practitioners - can build a compelling online presence that highlights their expertise, enhances their reputation, and drives leads. The program covers many aspects of digital marketing - from lead generation efforts, such as online advertising, to reputation-building initiatives including blogging, social networking, and more.
Agenda:
11:30am
Registration
12:00pm
Online Marketing, Business Development and Public Relations for Lawyers Demystified
- Impacts and Benefits of Digital Marketing
- Strategic Approach to Digital Marketing
- How to Prioritize Social Media
- How to Build a Compelling Online Presence
- The Many Aspects of Digital Marketing
1:00pm
Adjourn
Presented by Martha Cusick Eddy, M.A., and Phil Nugent, J.D., M.B.A.
Location Information
CLECI Large Classroom
1900 Grant Street, Suite 300
Denver, CO 80203
Get directions
1900 Grant Street, Suite 300
Denver, CO 80203
Registration Fees
| Non Member | $59.00 |
| CBA | $39.00 |
| CBA Solo Small Firm Section Member | $29.00 |
| CLEACCESSPASS | $0.00 |
- General Credits: 0.00
- Ethics Credits: 0.00
- EDI Credits:
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