Online Marketing for Lawyers: Web Design, Search Engine Optimization, Pay-Per-Click and Social Media
February 2011
Online Marketing for Lawyers: Web Design, Search Engine Optimization, Pay-Per-Click and Social Media
"Small Firms, Big Success: A business-focused series for client-focused lawyers"
Many small firms know that a website is a critical part of their marketing plan. Yet being successful online requires much more than setting up a web site.
How can your small firm untangle the alphabet soup of online jargon - PPC, SEO, SEM, SMM? More importantly how can you make online marketing work to your advantage as you build your practice?
Fred Crowe and Sandy McKee have distilled their significant online marketing experience into four key areas that will empower you, the lawyer, to begin developing a strong online presence:
1. Increase your credibility with the right web design and content
2. Drive new business with pay-per-click advertising
3. Get your website to the top of the search engine results with search engine optimization
4. Build your practice by leveraging social media
Come learn what you can do to harness the power of online marketing!
About Our Faculty:
Fred Crowe, Flatiron Web Marketing, Boulder, CO
Fred Crowe has consulted in the technology industry for more than 25 years for clients ranging from Fortune 100 companies to small one person practices. As President of Flatiron Web Marketing he focuses on helping small businesses leverage the power of internet technology to drive business growth.
Sandy McKee, McKee Web Marketing, Boulder, CO
Sandy McKee has developed deep expertise in search engine optimization (SEO), pay per click marketing (SEM) and leveraging social media to support business growth (Social Media Marketing) focused on improving the ROI of web investments for companies large and small.
Location Information
CLECI Large Classroom
1900 Grant Street, Suite 300
Denver, CO 80203
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1900 Grant Street, Suite 300
Denver, CO 80203
Registration Fees
| Non Member | $69.00 |
| CBA | $59.00 |
| CBA Solo/Small Firm | $29.00 |
- General Credits:
- Ethics Credits:
- EDI Credits:
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