Building Business in the Post-Crash Economy
January 2010
Building Business in the Post-Crash Economy: Crucial Marketing Skills for Success in the New Economic Reality
Program Description
In this rapid-fire half-day program, nationally recognized Master Practice Advisor Dustin Cole draws from his more than 20 years of experience in legal marketing to pinpoint the new economic realities, identify what has changed, and offer both marketing fundamentals and new, more effective solutions. Attendees will leave with tools and specific action plans to increase revenues through more active, focused and effective marketing.
What You Will Learn
- What has changed in client expectations and demands and how to adapt successfully
- How to move up the “value” curve for increased revenues
- How to “change the game” to retain clients
- Techniques to combat price resistance and price undercutting
- The four simple principles that create a powerful business stream
- How to dramatically increase your marketing efficiency and results
- Powerful communications turn prospects into clients Innovative approaches to fees and collections
Testimonials “
I have known Dustin for about 10 years as a participant in various seminars, student of his Practice Tips and Managing Partner who has hired him to coach individual attorneys and present in-house seminars. For those willing to commit themselves to making changes in their practices, Dustin gets results.” – Mark J. Price, City Partner, Roetzel & Andress, Naples, FL “
I would highly recommend Mr. Cole’s Attorneys Master Class presentations…my training…has increased the profitability of my practice greatly and has made my practice easier. I know the same thing is true for my partners. We have used other trainers in the past, but Mr. Cole is by far the most perceptive, the most skilled, and the most helpful.” – Roger Minch, Senior Partner, Serkland Law Firm, Fargo, ND “
Based on our discussions, I have increased my intake considerably. I anticipate…an increase of almost 30% in the first year…” – Richard Serafini, Greenberg Traurig “
Thank you for taking the time…to speak to the ABA Family Law Section…Your presentation was spectacular…” – Scott N. Friedman, Chair, ABA Family Law Section
About Our Presenter:
Over the last fifteen years, Dustin Cole has trained over ten thousand attorneys across the United States in how to build more successful practices. He brings more than 35 years of experience in every phase of marketing, advertising, public relations and management to his work with the legal profession. In 1985, after more than fifteen years in business marketing and management, Dustin founded his own public relations and marketing firm, specializing in attorneys and other professionals. For five years, Dustin’s company served law firms across Florida, receiving numerous awards for marketing and public interest programs. From 1985 to 1993, Dustin was president of his own firm, Public Strategies Florida, which specialized in legal and professional marketing and implemented successful client development programs for law firms across Florida. Concurrently, from 1990 to 1993, Dustin also served as Vice President of Marketing for RUMGER Insurance Company, a lawyers professional liability insurance provider, gaining the startup company a 20% market penetration in a period of four years. In 1993 Dustin merged his company with Atticus, a fledgling attorney training and development organization, becoming the company’s primary trainer and workshop leader, and helping the company grow to become one of the leading legal training and development companies in the nation. In that role, Dustin conducted nearly 200 seminars and firm retreats in 18 states, and worked individually with dozens of attorneys to help them expand their practices, or deal with specific developmental issues. In 2002 Dustin founded his own organization, Attorneys Master Class, to focus on supporting larger firms in increasing attorney revenues. Dustin is a frequent keynoter and guest speaker at legal organizations nationwide, including the ABA, the Commercial Law League, the Inns of Court, the Association of Legal Administrators, and State Bars in Florida, Texas, Massachusetts, New York, Arizona, Tennessee, Louisiana, Mississippi, Colorado and many other states. Dustin is a native of Phoenix, Arizona, and holds a degree in Radio-Television from Arizona State University.
VIDEO REPLAYS: February 3, 2010
Denver: CLE Classroom, 1900 Grant Street, Suite 300
Grand Junction: 1250 East Sherwood Drive
Colorado Springs: 421 South Tejon Street, Suite 100
Location Information
CLECI Large Classroom
1900 Grant Street, Suite 300
Denver, CO 80203
Get directions
1900 Grant Street, Suite 300
Denver, CO 80203
Registration Fees
| Non Member | $199.00 |
| CBA | $79.00 |
- General Credits: 0.00
- Ethics Credits:
- EDI Credits:
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