Build Your Practice AND Retain Your Clients CLE

Build Your Practice AND Retain Your Clients

September 2014

Build Your Practice: A Roadmap to Effective, Ethical Business Development AND Retain Your Clients: How to Provide Effective, Ethical Client Service

Featuring Nationally Known Speaker Roy S. Ginsburg, J.D.

Morning Program Description

Attracting new clients in an unstable, competitive environment is more difficult than ever. This practical multi-media seminar delivers proven methods to build your practice within professional and ethical parameters.

You'll learn how to:

- Identify the best ways to connect with potential clients and referral sources

- Maximize networking within your comfort areas

- Create higher visibility for your practice

- Spend your marketing and advertising dollars wisely

- Develop your practice with the bounds of the ethics rules.

Morning Program Course Outline

- The Power of Relationships

- A Short History of Legal Marketing - Bates to the present

- Don't Cross the Line - What is considered "false and misleading" under Rule 7.1?

- Networking for Potential Clients and Referral Sources - Where and how to do it comfortably and ethically (Rule 7.3)

- "Take Me Out to the Ballgame" - Client entertainment (Rule 7.2)

- Marketing Online and Social Networking (Rules 7.1-7.4)

- Get Your Show on the Road - speaking and writing (Rules 7.1-7.3)

- Advertising Do's & Don'ts (Rules 7.1-7.2)

- "You've Got Mail" - Direct mail marketing (Rule 7.3)

- Everything You Ever Wanted to Know About Referral Fees (Rules 1.5, 5.4 and 7.2)

Afternoon Program Description

Many lawyers forget that law is a service profession. Studies show that the most frequent reason for grievances and for losing clients is poor service. And retaining clients in a volatile economy is crucial to your practice. So how do you make sure you're providing the best service?

This seminar will provide you with the tools you'll need to consistently deliver exceptional service and reduce the chance of grievances, retain and develop more business from current clients, and increase referrals.

You'll also learn to:

- Apply best practices that will exceed client expectations

- Eliminate the most common causes of client dissatisfaction

- Deal effectively with all types of client complaints

- Handle angry clients

- Stay ethical and professional through great customer service.

Classic movie scenes illustrate and underscore the program's principles to help you gain a competitive edge through excellent service.

Afternoon Program Course Outline

- Are you sure your clients are satisfied? How do you tell?

- How do clients evaluate you? What can you control?

- Service-related Ethics Rules Overview

* Rule 1.2 Scope of Representation

* Rule 1.3 Diligence

* Rule 1.4 Communication

* Rule 1.5 Fees

- Addressing Client Complaints

* "Why did this happen?" (Rules 1.2 - 1.4)

* "This is taking forever!" (Rules 1.3 - 1.4)

* "Why did this cost so much?" (Rule 1.5)

* "I don't like being treated this way." (Rules 1.3 - 1.4)

- What you can learn from the movies (Rules 1.2 -1.5)

*Lawyer/client relationships

- How to handle an angry client (Rules 1.2 - 1.5)

Morning Program Agenda:

8:30 am

Registration

9:00 am - 12:00 pm

Program

10:30 - 10:45 am

Morning Break

12:00 pm

Adjourn

Afternoon Program Agenda:

12:45 pm

Registration

1:15 pm - 4:15 pm

Program

2:45 - 3:00 pm

Afternoon Break

4:15 pm

Adjourn

Location Information

CLECI Large Classroom
1900 Grant Street, Suite 300
Denver, CO 80203

Get directions

Registration Fees

Non-Member	$309.00
CBA Member	$269.00
CBA Young Lawyers Division Member	$179.00
Legal Support Staff	$179.00
CLEACCESSPASS---ELITE Pass Holder	$0.00

General Credits: 6.00
Ethics Credits: 6.00
EDI Credits:

To join the CBA or add a Section to your membership click

HERE

Start Date - End Date

September 04, 2014

Start Time - End Time

9:00 AM - 4:15 PM

Event Location

CLECI Large Classroom

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