Build Your Practice: A Roadmap to Effective, Ethical Business Development - DVD Out of Stock
Featuring Nationally Known Speaker Roy S. Ginsburg, J.D.
Quantity
September 2014
Build Your Practice: A Roadmap to Effective, Ethical Business Development
Featuring Nationally Known Speaker Roy S. Ginsburg, J.D.
Program Description
Attracting new clients in an unstable, competitive environment is more difficult than ever. This practical multi-media seminar delivers proven methods to build your practice within professional and ethical parameters.
You'll learn how to:
- Identify the best ways to connect with potential clients and referral sources
- Maximize networking within your comfort areas
- Create higher visibility for your practice
- Spend your marketing and advertising dollars wisely
- Develop your practice with the bounds of the ethics rules.
Morning Program Course Outline
- The Power of Relationships
- A Short History of Legal Marketing - Bates to the present
- Don't Cross the Line - What is considered "false and misleading" under Rule 7.1?
- Networking for Potential Clients and Referral Sources - Where and how to do it comfortably and ethically (Rule 7.3)
- "Take Me Out to the Ballgame" - Client entertainment (Rule 7.2)
- Marketing Online and Social Networking (Rules 7.1-7.4)
- Get Your Show on the Road - speaking and writing (Rules 7.1-7.3)
- Advertising Do's & Don'ts (Rules 7.1-7.2)
- "You've Got Mail" - Direct mail marketing (Rule 7.3)
- Everything You Ever Wanted to Know About Referral Fees (Rules 1.5, 5.4 and 7.2)
Program Agenda
8:30 am
Registration
9:00 am - 12:00 pm
Program
10:30 - 10:45 am
Morning Break
12:00 pm
Adjourn
- CLE Pass Price *FREE! - exclusions may apply
- Standard Price $209.00 USD
- Member Price $169.00 USD
- General Credits 3.00
- Ethics Credits 3.00
- EDI Credits