Giacomo . Zacchia

Pure Genius

Giacomo Zacchia, led CPG incubation and licensing as an Operating Partner at Night Media prior to Pure Genius. He developed launch strategies, drove initial product development, led talent partnerships, and assisted with early-stage hiring and fundraising for the brands he incubated — including MrBeast’s Feastables, Unspeakable and Aphmau’s Blox Snacks, Danny Duncan’s Matador Energy and more. He also closed licensing deals that brought creators like Jesser, Guga Foods, MrBeast, Donut Media, Sam and Colby, and Gotham Chess into Walmart. After leaving, he started a boutique consulting firm where he assisted clients like Dude Perfect, MrBallen, Bobby Parrish, Paddy Galloway and Jesser — helping close multiple eight-figure podcast and advertising deals along the way. Born in Italy and raised in the United States, Giacomo graduated summa cum laude from UC Berkeley’s Interdisciplinary Studies Field program with a focus in research design and methods, and was nominated for a university medal. He has since built a career at the intersection of creator culture and consumer brands. As Co-Founder of Pure Genius, Giacomo is involved in all aspects of the business, from strategy and production to the day-to-day decisions that keep the brand rooted in both performance and integrity.

 

(05/26)