Tracy B. Gray
True Fit, Inc.
Tracy Gray's practice focuses on the intersection of intellectual property, advertising, privacy, and consumer protection laws. She helps clients establish and increase brand affinity, customer loyalty, and maximize the value of their customer data and intellectual property assets. Tracy has deep experience advising consumer-facing businesses across all legal aspects of marketing, particularly in the retail, restaurant, hospitality, and technology industries, and other organizations with sophisticated omni-channel marketing strategies operating nationwide or multi-jurisdictionally. She helps protect business concepts and trade secrets not subject to traditional copyright or trademark protection, and develops, executes, and safeguards her clients' strategic brand initiatives. Tracy has been recognized as a world leading trademark professional by the World Trademark Review (WTR) and IAM Patent 1000.
(05/18)
