Hal . Poret
ORC International
Hal Poret is a Senior Vice President at ORC International. He has designed and analyzed approximately 500 surveys to measure consumer perception, opinion and behavior with respect to trademarks, trade dress, advertising, websites, products, packaging and other issues. Mr. Poret has published on the topic of consumer surveys in the Trademark Reporter and has been a presenter on consumer surveys at legal, advertising, and intellectual property conferences. He has given expert testimony involving surveys in over 50 U.S. District Court litigations and NAD and TTAB proceedings, including cases such as Apple v. Samsung.
(05/13)
