Ross . Shell
Red Idea Partners
Ross Shell, CEO, has spent his professional career as a marketer and business strategist, as well as an entrepreneur and investor. His work has spanned a number of industries with his most formative experiences coming from the branding industry, financial services, and strategic consulting work. In 2008, Ross launched Red Idea Partners LLC, a "consulting + ventures works" firm. Headquartered in Boulder, a growing epicenter for entrepreneurs, the firm consults for and invests in promising growth companies, many of whom are focused in food, beverage, and eco-efficient enterprises. From 2005-2008, Ross directed Investor Relations and Marketing for a private investment firm, which managed a platform of hedge fund and private equity products, with offices in the U.S, U.K., Asia and Canada. During his tenure, the firm grew from $250 million to a peak of nearly $700 million in assets under management. Since 2009, Ross has also served as a Trustee for Financial Investors Trust, which oversees a growing family of around 15 mutual funds and is affiliated with ALPS Advisors, Inc. of Denver, Colorado. From 1999-2003, Ross served as President of Tesser, a San Francisco-based agency nationally recognized for its design work in the restaurant and food industries. Ross was a partner/board member in Tesser until being bought out in 2009. Following his role as President at Tesser, Ross joined IDEO as a member of the Client Services team from 2003-2004. IDEO is known worldwide for product design and innovation consulting, and serving clients from Fortune 500 corporations to newly funded startups. Ross lives in the Boulder, Colorado area with his wife and two sons. During his career, he has volunteered for a variety of non-profit organizations, including the Camp Cheley/Children's Hospital camping program in Colorado. Ross has spent his professional career as a marketer and business strategist, as well as an entrepreneur and investor. His work has spanned a number of industries with his most formative experiences coming from the branding industry, financial services, and strategic consulting work. In 2008, Ross launched Red Idea Partners LLC, a "consulting + ventures works" firm. Headquartered in Boulder, a growing epicenter for entrepreneurs, the firm consults for and invests in promising growth companies, many of whom are focused in food, beverage, and eco-efficient enterprises. From 2005-2008, Ross directed Investor Relations and Marketing for a private investment firm, which managed a platform of hedge fund and private equity products, with offices in the U.S, U.K., Asia and Canada. During his tenure, the firm grew from $250 million to a peak of nearly $700 million in assets under management. Since 2009, Ross has also served as a Trustee for Financial Investors Trust, which oversees a growing family of around 15 mutual funds and is affiliated with ALPS Advisors, Inc. of Denver, Colorado. From 1999-2003, Ross served as President of Tesser, a San Francisco-based agency nationally recognized for its design work in the restaurant and food industries. Ross was a partner/board member in Tesser until being bought out in 2009. Following his role as President at Tesser, Ross joined IDEO as a member of the Client Services team from 2003-2004. IDEO is known worldwide for product design and innovation consulting, and serving clients from Fortune 500 corporations to newly funded startups. Ross lives in the Boulder, Colorado area with his wife and two sons. During his career, he has volunteered for a variety of non-profit organizations, including the Camp Cheley/Children's Hospital camping program in Colorado.
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