Matthew S. Barnett
54 West Group
Matthew S. Barnett has over 17 years of experience advising sports entities, teams, sponsors and technology companies on a broad range of issues including, intellectual property, sponsorship and media rights, litigation and arbitration, commercial transactions, corporate governance, internal investigations and ethical training. Prior to joining Holland & Hart, Mr. Barnett was President of 54 West Group, a sports agency that specialized in advising sponsors and sports organizations on sponsorship and media activations. Mr. Barnett also served as Deputy Commissioner and General Counsel for the Professional Rodeo Cowboys Association. Mr. Barnett has also acted as regular outside counsel to a number of sports organizations, including the United States Anti-Doping Agency (USADA) and the Sports Medicine Research and Testing Laboratory, an entity formed by USADA and the National Football League. His experience with legal issues related to sports also includes advising numerous Olympic national governing bodies on a range of matters including membership disputes, team selection, athlete eligibility issues and commercial contract matters.
(05/15)
