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September  2011
 
Advertising Law in 2011
 
   
Program Highlights:
 
-Priorities from the Colorado Attorney General's Office
-FTC Update          
-Substantiating Advertising Claims, including Health Claims and Green Guides
-Update on the Use of Social Media for Advertising, including FTC Endorsement Guides and Other Forms of Promotion
-Copyright and Trademark Primer for Non-IP Attorneys
-Competitive Issues, Including the Lanham Act and the National Advertising Division 
 
 
Topics:
       
Priorities from the Colorado Attorney General's Office
Presented by Jan M. Zavislan, Deputy Attorney General, Consumer Protection Section, Colorado Attorney General's Office
 
FTC Update
Presented by Lesley Anne Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission
 
Substantiating Advertising Claims, Including Health Claims and Green Guides
Presented by Jason Sapsin, Of Counsel, Polsinelli Shughart PC, Justin Prochnow, Shareholder, Greenberg Traurig LLP and John Villafranco, Partner, Kelley Drye & Warren LLP
 
Update on the Use of Social Media for Advertising, Including FTC Endorsement Guides, and Other Forms of Promotion
Presented by Edward Chansky, Shareholder, Greenberg Traurig LLP and John E. Villafranco, Partner, Kelley Drye & Warren LLP
 
Copyright and Trademark Primer for Non-IP Attorneys
Presented by Scott R. Bialecki, Partner, Holme Roberts & Owen LLP
 
Competitive Issues, Including the Lanham Act and National Advertising Division
Presented by David G. Mallen, Deputy Director for Legal Affairs, National Advertising Division, Council of Better Business Bureaus and Amy Ralph Mudge, Counsel, Arnold & Porter LLP
 
 
 
Chair and Moderator
 
Claude C. Wild III, Counsel
Greenberg Traurig LLP
Denver, CO
 
 
Faculty
 
Scott R. Bialecki, Partner
Holme Roberts & Owen LLP
Denver, CO
 
Edward Chansky, Shareholder
Greenberg Traurig LLP
Las Vegas, NV
 
Lesley Anne Fair
Senior Attorney
Bureau of Consumer Protection
Federal Trade Commission
Washington, D.C.  
 
David G. Mallen
Deputy Director for Legal Affairs
National Advertising Division
Council of Better Business Bureaus
New York, NY
 
Amy Ralph Mudge, Counsel
Arnold & Porter LLP
Washington, D.C.
 
Justin J. Prochnow, Shareholder
Greenberg Traurig LLP
Denver, CO 
 
Jason Sapsin, Of Counsel
Polsinelli Shughart PC
Denver, CO
 
John E. Villafranco, Partner
Kelley Drye & Warren LLP
Washington, D.C.
 
Jan M. Zavislan
Deputy Attorney General
Consumer Protection Section
Colorado Attorney General's Office
Denver, CO
  •   CLE Pass Price
    *FREE! - exclusions may apply
  •   Standard Price
    $339.00 USD
  •   Member Price
    $289.00 USD
  •   General Credits
    7.00
  •   Ethics Credits
  •   EDI Credits
Live Seminar Date
9/9/2011
Expiration Date
12/31/2013
Non-Member Price
$339.00 USD
Member Price
$289.00 USD
Product Code
CM090912J
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