Competitive Issues, Including the Lanham Act and National Advertising Division - Segment 6 of Advertising Law in 2011 - Electronic Download Version Out of Stock
Quantity
September 2011
Segment 6 of Advertising Law in 2011 - Course Materials Only
Accreditation Information:
No CLE Credits are Given
Description:
These materials outlined potential courses of action for a company that believes that its competitor's advertised claims are false, including the pros and cons of each. The potential approaches include litigation; NAD proceedings; complaining to the FTC, attorney general, or another enforcing agency; cease and desist letters; complaints to the media; or responsive advertising. Additionally, a Lanham Act checklist was included, as were rules and regulations from the National Advertising Division and several of the NAD advertising digests.
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- Standard Price $15.00 USD
- Member Price $10.00 USD
- General Credits 0.00
- Ethics Credits
- EDI Credits