The Top Ten Mistakes Companies Make in Online Advertising CLE

The Top Ten Mistakes Companies Make in Online Advertising

May 2012

The Top Ten Mistakes Companies Make in Online Advertising - LIVE IN DENVER

Program Description:

The speakers will examine common advertising and trademark infringement missteps associated with online advertising. They will address such topics as website testimonials, endorsements in social media, online disclaimers, promotion of products on fake news sites, use of competitors' names on websites, and related enforcement considerations.

Presented by Scott R. Bialecki and Claude C. Wild, III

Agenda:

11:30 am - 12:00 pm Registration (Lunch Provided)

12:00 pm - 1:00 pm Program

Faculty:

Scott R. Bialecki, an intellectual property litigator at Bryan Cave HRO in Denver and a former regulator, is among a select group of attorneys in the country who offer both regulatory and intellectual property advice to clients. Scott worked as a staff attorney with the Denver Regional Office of the Federal Trade Commission for over five years where he litigated consumer protection and competition matters. Thereafter, Scott became a patent attorney and now focuses on offering intellectual property and regulatory advice to U.S. and foreign clients. Scott routinely travels to Asia to lecture on intellectual property, advertising and antitrust issues. He helps clients build and protect their intellectual property through the use of trade secrets, patents, trademarks and copyrights, while remaining mindful of the related regulatory hurdles. Scott routinely litigates cases throughout the country and assists clients with matters before the U.S. Patent and Trademark Office, FTC, National Advertising Division and National Advertising Review Council. He also successfully defended against a potential medical device recall by the U.S. Food and Drug Administration and has developed extensive experience with Internet affiliate marketing programs.

Claude C. Wild, III, concentrates his practice in advertising, marketing, and antitrust law, with particular focus on trade regulation and other governmental matters. He also works with food, dietary supplement, consumer electronic, and cosmetic companies in their labeling, advertising, and marketing efforts. Prior to joining Greenberg Traurig, Claude served 13 years as the Regional Director of the Denver Regional Office of the United States Federal Trade Commission (FTC). As Regional Director, Claude was responsible for enforcement and administration of federal consumer protection and antitrust law and regulations throughout an eight-state area. During his tenure, Claude was responsible for several merger investigations and litigation, as well as a wide variety of antitrust and trade regulation matters, including advertising, franchising, and funeral industry issues. He was also responsible for agency relations with attorneys general and other government officials. Claude served as spokesperson for consumer and business education, both nationally and internationally. Claude is a public speaker and lecturer and has made numerous appearances as a commentator on consumer and antitrust issues for national radio and television talk shows and the print media. At Greenberg Traurig, Claude counsels clients on advertising, antitrust, healthcare, and marketing matters and represents them before the Federal Trade Commission and state attorneys general.